Coccolare Lux & Co
Made in Cape Town | Female-Owned | Built by Passion, Led by Purpose

Coccolare Lux & Co. is a proudly South African luxury home and body care brand, made in the heart of Cape Town. More than just a product line, it is a story of resilience, reinvention, and the pursuit of beauty in everyday rituals.

Born from a need for genuine quality and opulent indulgence, Coccolare, Italian for “to pamper” was created to elevate the small, sacred moments we often overlook. Every product is biodegradable, cruelty-free, eco-conscious, and paraben-free thoughtfully made to soothe the skin, awaken the senses, and nourish the soul.

A Vision Rooted in Heart and Hustle

The story begins with our founder, Shaima Noor, a dynamic Cape Town native with a background in marketing from AAA School of Advertising and early experience at Pioneer Foods. Shaima launched her first business, Grand Style Hiring, at just 24. But when the events industry came to a halt during COVID-19, she found herself drawn to something new, the simple joy of creating candles, body butters, and soaps by hand in her kitchen. What began as a personal escape quickly blossomed into a passionate pursuit.

While living in Maputo, Mozambique, Shaima turned her newfound passion into a thriving small business, Pretty Little Things, offering handmade beauty and homecare items to Mozambique customers. But it was during a holiday in Turkey that inspiration truly struck. While browsing the shelves of high-end apothecaries and soaking in the rich, sensory culture, she realized South Africa was missing a homegrown luxury home and body care brand that truly celebrated both quality and experience.

A Powerful Partnership

To bring her vision to life, Shaima reached out to her long-time friend, Lieza Timms, a talented packaging specialist and a former Woolworths retail expert with an eye for detail and a heart for creation. A dedicated mother of two, Lieza was ready for a new chapter. With Shaima’s branding brilliance and Lieza’s industry know-how, the two women combined their talents and dreams.

In August 2023, the name Coccolare Lux & Co. was born. After months of thoughtful creation, testing, and refinement, the brand was officially launched to the public in October 2024.

From their Cape Town studio, they began producing candles, diffusers, and body care products that exude elegance, purity, and purpose. Every scent, every jar, and every drop is a celebration of artistry, creativity, and care.

This is our story, one of passion, purpose, and pampering.